1. Get Published Quickly
If you're looking for a quick (and less expensive) way to get your book out, publish an e-book. Unlike print books, e-books don't have to be a specific length. As you may know, attention spans are getting shorter and shorter. Your readers will appreciate a quick read that's long on content and short on fluff. If you're writing fiction, the same thing applies. The "short novel" or novella is becoming a very popular format.
2. Get Exposure & Grow Your Brand
Create a series of e-books that you can sell as individual books and as a set. Depending on the combined length of your e-books, you can incorporate the set into a one printed book. Have a group of articles you've already written? Compile your articles into an e-book, with each article as a separate chapter. For fiction, break a larger work up into smaller books. After the "50 Shades" phenomenon, lots of author are now creating trilogies that can be sold together or as individual books.
3. Get Paid
Readers can buy your e-book from your website or from an online bookseller like Amazon.com, B&N.com or Kobo. (It's free to upload books to most bookseller websites - so don't ever pay for this service unless you're getting some extra benefit). Not sure how much to charge? Check out other books in your category and you'll get an idea of what your market will pay. If you're first-time author, try not to price the book so that it's more expensive than books by more well-known authors. I priced my e-book, "Think Like an Entrepreneur: What You Need to Consider Before You Write a Business Plan," at $3.99 to make it comparable to other books in that category. However, with fiction you'll have more latitude, so be willing to experiment.
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